The Dosa Effect is not as profound or complicated as those in the science—the Doppler Effect, Raman Effect, Faraday Effect and the like.
The Dosa Effect is simply the impact Dosa lovers can create on your website traffic.
We wrote about the Pai Thattukada of Cochin and its famous 36 varieties of dosas. Pai Thattukada is a famous eatery in Kochi (Cochin) for the past few decades. Of the 36 special dosas they make, one of them is called the Thattil Kutty dosa. We don’t know whether this is a unique recipe or this is available in other eateries as well. Nevertheless, Thattil Kutty dosa became more famous and a craze after the release of the Malayalam movie ‘Salt n Pepper’ in July 2011. A romanitc comedy, Salt n Pepper was a surprise hit and one of the biggest grossers of the year. The remake rights for the film in Hindi, Tamil and Telugu has been already acquired. And ‘Thattil Kutty Dosa’ happens to be the key in the movie, around which the story develops.
A good amount of traffic to this website comes from Google Search where people search for keywords. Since July 2011, the largest contributor of Search traffic to this site is none other than ‘Thattil kutty dosa’ and its variants.
Over 350 people seem to have landed on this while searching for Dosa. Some of the other variants of keywords are
Cafe Coffee Day says ‘A lot can happen over a coffee’. But a lot more can happen over a bite of a tasty Dosa.